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PUTS THE FUN BACK IN FUNCTIONAL
Dogs don’t think about joint care, digestion, or skin health.
They think about flavour. Texture. The next bite.
We build the function in — so they never notice.
PUTS THE FUN BACK IN FUNCTIONAL
Dogs don’t think about joint care, digestion, or skin health. They think about flavour. Texture. The next bite. We build the function in — so they never notice.
OUR BEST SELLERS
High-protein, low-fat recipes to support strong, active dogs without unnecessary calories.
Lean meat, controlled fat. Helps manage weight without cutting enjoyment.
Pumpkin, chicory root & FOS support smooth digestion and healthy gut bacteria.
Omega-rich oils, zinc & vitamin E for a healthy skin barrier and glossy coat.
GET THE MOST FOR YOUR DOG
The URGE Discovery Bundle is designed for dogs who love variety. This flavour-packed selection of 100% grain-free dog treats can be enjoyed every day as delicious rewards, while allowing dogs and owners to explore the breadth of the URGE range. Bringing together training treats, jerky, joint support treats, digestive bites, skin & coat treats, calming treats, superfood wraps and active energy bars, the bundle delivers variety across textures, flavours and functional benefits. Ideal for dogs trying URGE for the first time, fussy dogs, or owners looking to find their dog’s favourites, it can be fed simply for taste or as part of a daily routine that supports happy, active, well-balanced dogs.
Ingredients
The URGE Active Bundle is designed for dogs who love to move. This flavour-packed selection of 100% grain-free dog treats can be enjoyed every day as delicious rewards, while also providing added support for active lifestyles. Bringing together protein-rich jerky, joint support treats, superfood wraps and active energy bars, the bundle delivers variety across textures, flavours and functional benefits. Ideal for adventure days, long walks, training sessions or high-energy play, it can be fed simply for taste or as part of a daily routine that helps keep dogs fuelled, moving and ready for whatever comes next.
The URGE Pamper Bundle brings together everyday indulgence and gentle wellness support in one easy routine. This 100% grain-free bundle includes two bags each of Calm Crew, Gut Gurus, Plaque Attack and Shine Squad, giving dogs a delicious daily treat experience while supporting calm behaviour, digestion, dental care and skin & coat health. Perfect for dogs who benefit from a little extra comfort, this bundle can be fed purely for enjoyment or used as part of a balanced, feel-good daily treat routine.
OUR HAPPY CUSTOMERS
Matt
Dom
Laura
